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The importance of monitoring your trademark

The importance of monitoring your trademark

Your business’s trademark is like a signature which sets your business apart from the rest. A trademark associated with your brand—whether it is a logo or a unique name—is the face of your business. Understanding why it is important to keep a vigilant eye on your trademark is key to ensuri...
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Manage your business’s Intellectual Property in the era of Artificial Intelligence

The hype surrounding Artificial Intelligence (AI) in business, may appear daunting. However, incorporating AI into your business doesn’t have to be rocket science. Let’s simplify the process and explore how straightforward AI solutions can revolutionize your operations without sacrificin...
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"Addressing legal matters can be postponed until my business expands."

“Addressing legal matters can be postponed until my business expands.”

There is a misconception legal matters can be put on hold until a business expands. However, this belief overlooks the importance of addressing considerations from the stages to ensure long-term success and sustainability. Here are some key points to consider when it comes to planning It’s imp...
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“So you bought a domain name, do you own the trademark then too?”

“So you bought a domain name, do you own the trademark then too?”

“So you bought a domain name, do you own the trademark then too?” When you purchase a domain name, you are not automatically granted any trademark rights. A domain name is a unique address on the internet that identifies a website, while a trademark is a legally protected symbol, phrase, or word...
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Is your business name safe on social media?

Is your business name safe on social media?

In today’s digital presence, businesses of all sizes need to establish an online presence. Social media platforms such, as Facebook, Instagram, Twitter, TikTok and Pinterest offer opportunities to connect with an audience and engage with customers. However, when it comes to utilizing your busi...
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Understanding trademark protection when starting a business

Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial journey, one important aspect which often remains underappreciated is trademark protection. Like a sturdy anchor which keeps your ship secure in tumultu...
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“I have started a business I am passionate about, so why am I not getting sales and or an interested audience?”

“Despite my hard work, genuine love and pride for the business idea I have come up with, I can’t help but wonder why I am not achieving the desired sales and receiving the audience to buy from the business I had hoped for.” So, you have started a business idea you love and are prou...
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Why is important for authors to implement contracts when working with other parties?

Authors are creative individuals who pour their hearts and minds into their literary works. When collaborating with other parties, it is crucial for authors to implement contracts. Contracts serve as vital legal instruments that protect their rights, establish clear expectations, ensure fair compens...
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If you secure a patent, do you still need a trademark?

If you secure a patent, do you still need a trademark?

The straightforward answer is yes! A patent and a trademark are two different types of intellectual property protection. A patent protects an invention, while a trademark protects a brand or logo. Therefore, if you secure a patent, you still need to register a trademark to protect your brand or logo...
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Why does every business need an Exit Strategy from the start?

Picture yourself in a room, building, or house, having multiple available exits is more than a matter of convenience, it is a matter of safety and common sense, too. The same principle applies to owning and running a business: establishing an exit strategy – a plan for eventually leaving or sellin...
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Registering a Company VS Registering a Trademark

So, what is the difference between registering a Company and registering a Trademark? This process might often be confusing or misunderstood. Let’s dive in to learn the difference…. Registering a Company Registering a company is the process of creating a legal entity that is separate from its ow...
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